CASE 1 - Increased sales by over 70%
Situation: Small winery (4k cases) increased production three-fold and needed to similarly increase demand rate and sales
Solution: Created marketing strategy and performance plan for each team member; managed implementation        
Success Metrics: 75% increase in sales in less than one year

CASE 2 - Gain ROI from public/ media relations investment
Situation: International winery lacking press coverage and paying big agency for mediocre results
Solution: Completed firm review and selected better fit given size, goals and expertise            
Success Metrics: 200% increase in press coverage to over 900 articles in 3 years

CASE 3 - Increased wholesale sales and distributor motivation
Situation: Established brand with flat growth lacking distributor attention
Solution: Created innovative on-premise sales program with like-minded food industry partners
Success Metrics: Increased annual brand sales by over 30%

CASE 4 - Increased direct to consumer sales
Problem: Small newer brand selling mostly through wholesale channel seeking to increase profitability with DTC channel
Solution: Created marketing plan and implemented ecommerce and wine clubs
Success Metrics: Increased DTC sales by 20% in first year

CASE 5 - Built and led cross-functional team
Problem: Large corporate winery lacked internal, streamlined method for viewing media contacts and clips
Solution: Developed cross-functional team with PR, marketing and IT to build PR database with key metrics for reporting
Success Metrics: 100% + increase in press coverage 

Contact Dixie today to discuss how she can help you.