CASE 1 - Maximizing marketing budget
Problem: International winery lacking press coverage and paying big agency for 
mediocre results
Solution: Completed firm review and selected one better suiting needs              
Success Metrics: 125% increase in press coverage to over 900 articles in 3 years

CASE 2 - Enhanced distributor communication and efficiency
Problem: Mid-sized importer spending one week per year preparing and 
distributing FOB sheets
Solution: Developed online distribution system tracking info. delivery/receipt
Success Metrics: decreased time spent on project each year to one day 

CASE 3 - Decreased operating costs
Problem: Medium-sized winery inundated with slow-moving sales materials
Solution: Designed POS and merchandising catalogues and order forms; created promotional e-newsletters
and instilled quarterly inventory process 
Success Metrics: 80% reduction in carried inventory

CASE 4 - Increased sales and sales team motivation
Problem: Established brand with flat growth lacking distributor attention
Solution: Created innovative on-premise sales program with like-minded food industry partners
Success Metrics: Increased annual brand sales by over 30%

CASE 5 - Improved financial management
Problem: Wine industry employee overwhelmed by over $40,000 in credit card debt
Solution: Developed monthly spending goals, refinanced payments and implemented four-year payment plan
Success Metrics: Decreased interest costs by $4000+ and improved credit score to secure better car loan

CASE 6 - Built and led cross-functional team
Problem: Large corporate winery lacked internal, streamlined method for viewing media contacts and clips
Solution: Developed cross-functional team to build PR database with key metrics for reporting
Success Metrics: 100% + increase in press coverage and more efficient PR team

CASE 7 - Transformed stagnating firm into top notch company
Problem: Flat sales and trouble attracting top talent
Solution: Overhauled company processes, created website and investment plan
Success Metrics: Retention increased by over 30%

Contact Dixie today to discuss how she can help you.